Business Ojbectives

• Economic Business Objective: Also called financial

 objectives, economic objectives relate to the financial health

 and growth of the company. These objectives can involve 

profits, revenue, costs, cash flow, sustainable growth, 

debt management, and investments.

• Example: Reduce spending on paid advertisements by 20 percent.

• Social Business Objective: Also called customer 

relations or customer-centric objectives, social objectives 

relate to customers’ image of and relationship with the 

company. These objectives can involve market share, 

competitive positioning, customer satisfaction, brand awareness, 

sales, and customer churn.

• Example: Reduce average customer wait times

 from eight minutes to four minutes. 

• Human Business Objective: Also called internal objectives,

human objectives relate to employees’ well-being and 

satisfaction. These can involve employee retention,

 hiring and growth, company culture, productivity, 

employee engagement, and diversity, equity, and 

inclusion (DEI).

• Example: Hire two new chemical engineers 

by the end of Q2.

• Organic Business Objective: Also called 

development objectives, organic objectives relate 

to the overall health of the business. These can

 involve innovation, production, growth models, 

and reputation.

• Example: Improve the efficiency of a specific 

software product by 15 percent.